Getting to know Shae Macnamara - CEO & Founder of Expat. Roasters
How did the journey of Expat. Roasters began?
It started in 2016, when I realised the need for a full-service coffee brand in Indonesia - a company that could understand and pass on knowledge about all aspects of the industry from the farm level through to roasting or pouring a beautiful cup of coffee in a cafe.
Can you share more about Expat. Roasters' approach to sourcing and roasting coffee?
We are blessed to have access to amazing farms throughout Indonesia where we can spend time understanding their challenges, working on new, different or improved processing methods as well as understanding the value in the Indonesian traditional processing methods like wet hulled coffee. We also buy a small percentage of our coffee from some of the worlds best producers to bring variety and education to our team and customers.
Our roasting is always a consumer-first style where we make sure we develop the coffee enough to bring out the sweetness or the character that makes each coffee special. We have a range of omni-roasted coffees as well as specific coffees that are best served as filter, lighter roasts or coffees that shine as espresso roast.
What was the inspiration for Expat. Roasters to decide to put coffees into the convenient capsule format?
We wanted to make our coffee accessible through as many different methods and capsules is such a fast growing market which we tested and trialed to make sure we are sharing coffees that delivered the experience we wanted.
Coffee is fuel to get us moving throughout the day, especially in the morning. What is your daily morning ritual like?
I get ready and head straight to one of our cafes where I have 4 piccolos to start my day.
What are you most excited about right now and for the future of Expat. Roasters as a brand?
I'm excited about the growth opportunities in other parts of Indonesia and the world. We are exploring our options and what market or area we can grow into next.
